500PTAS wine
Visual identity
Personal project
Jul. 2024
What I did
Visual Identity
Naming
Packaging
Web design
Overview
500PTAS is a tribute to local shops and traditional bazaars, specifically inspired by the small orange price tags commonly placed on products. This fictional personal project reinterprets these labels, making them the main element of the visual identity for an affordable yet sophisticated wine brand that combines tradition and modernity.
Challenge
The main challenge of the project was to redesign these modest price tags and turn them into a distinctive and recognisable feature of the identity, capable of connecting with the collective memory of people who have, at some point, encountered such labels.
Outcome
The result is a simple visual identity and labelling with a strong symbolic value and character that reflects the tradition and authenticity of these small local businesses. The identity works both in digital and physical media, and the bottle labels, intentionally arranged in an irregular way, introduce a sense of spontaneity and differentiation allowing the product to stand out from the competition.
Information
The uneven placement of the labels on the bottles evokes nostalgia, imperfection and that element of surprise characteristic of traditional price tags found in local shops.
Both the identity and the chosen name reflect an honest and approachable mode of consumption, reinforcing the idea of an accessible well-crafted product.
The colour and positioning of the labels make the product easily recognisable at different points of sale.
The brand’s business cards have a small die-cut detail in the shape of the label, when detached, it becomes a small business card, adding a distinctive element to the experience of using these cards.
